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Double the Amount of Press Hits

Cult-favorite, K-Beauty brand COSRX already has a loyal customer base and editorial following, but despite ample brand coverage, they were not seeing the type of media placement that aligned with their business goals at retail and with their internal marketing strategies. Coverage consisted mainly of editor favorites and didn’t focus on supporting the growth of new franchises and sharing the larger brand and business stories. 

Landing put together a comprehensive communications plan that distilled the complex story of the company’s history into individual messaging. Our focused plan consisted of long and short lead consumer and business placements in women’s beauty, wellness, and lifestyle outlets to tell the story behind the products. Working with our in-house retail team, we were able to amplify sales by focusing coverage on leveraging specific brand partners, retail activations, and COSRX’s internal market strategies. 

Landing secured more than double the number of placements in the first six months of working with COSRX, specifically seeing a lift in retail sales on key franchises and launches.

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Find out more about how Landing can support your brand.

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