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7 Tips For Increasing Beauty Advisor Product Knowledge

The role of the beauty advisor in promoting brand awareness is often enormously undervalued throughout the beauty industry. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that these advisors are falling in love with your brand and sharing …

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Expanding Into New Channels

In 2016, COSRX was a little known brand in South Korea sold primarily in online channels. COSRX was interested in exploring retail and expanding into the U.S. market. Landing partnered with COSRX to establish its U.S. retail strategy and expansion.   Initially, Landing targeted younger demographic retailers such as Urban Outfitters and influential single location retailers …

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