Some retailers like Anthropologie source for Fall and Holiday at the same time. Prepare a Fall and Holiday pitch including launch plans for limited edition holiday kits, products with special holiday packaging, and giftable items like hand creams, travel sizes, lip balms, and lower price products. Speaking of holidays, you should have your …
Fall planning is in its busiest month by March. Fashion retailers like Urban Outfitters will be planning their important Back to School assortments. This is a great time to schedule a product launch as consumers start shopping more at the beginning of a new season. March is also a key month for Fall promotional planning. …
Fall pitches will continue with box programs like FabFitFun taking submissions for their fall programs. Pitch products that align with cooler weather: heavier moisturizers, sleeping masks, richer makeup shades, and intensive treatments. Think of all the post-summer essentials needed for that transition into Holiday season.
The year has just begun and now is the time to have your product development pipeline ready to pitch. Larger retailers like Ulta have their market season for Fall/Holiday in the Springtime. Your newness deck should be ready for buyers in January so they can consider you for their market season recommendations. If you are …
1:Customers Demand Transparency in Standards There is more skepticism among consumers for greenwashed marketing and undefinable terms like toxin-free and chemical-free. They want to see real transparency from brands, not just marketing buzzwords. 2:Brands Need To Have Their Own Perspective While looking to the standards of clean beauty retailers like Credo is a great place …
4 Important Insights from Our Clean Beauty Webinar Read More »
So you want to break into the clean beauty category? Landing tapped clean beauty thought-leaders from both the brand and retailer side for their key learnings in the category. Here’s four essential insights you need to know. Customers Demand Transparency in Standards Keep it real! There is more skepticism than ever among consumers for greenwashed …
On May 4, Landing CEO Sarah Chung was joined by Laura Garlitos, founder of Focus on Beauty Brands, and Rob Robinson, founder of BeautyStat Cosmetics, for an in-depth conversation on the best practices of retail training. Key Takeaways from the Webinar Include: Focus On Bestsellers Don’t expect associates to remember every product in your assortment. …
An online tool designed by beauty industry experts to streamline the creation and dissemination of training tools for both beauty brands and retail sales staff.
