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What to Pitch: April



Some retailers like Anthropologie source for Fall and Holiday at the same time. Prepare a Fall and Holiday pitch including launch plans for limited edition holiday kits, products with special holiday packaging, and giftable items like hand creams, travel sizes, lip balms, and lower price products.


Speaking of holidays, you should have your Holiday marketing and promotional plans set by April. Keeping in mind that holidays are usually an opportune time for special edition kits – start preparing your kit plans including assortments, pricing, and packaging mock-ups to show your buyers.

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