image from rawpixel id 2592390 original

What to Pitch: January

white space 58

The year has just begun and now is the time to have your product development pipeline ready to pitch. Larger retailers like Ulta have their market season for Fall/Holiday in the Springtime. Your newness deck should be ready for buyers in January so they can consider you for their market season recommendations.

If you are already selling at retail, you should also have your sampling, GWP and promotion budgets ready at the beginning of the year. It doesn’t mean you have to produce or commit to all of your plans, but you should have an idea of what it will cost to produce/participate in programs. For example, Anthropologie asks for submissions for their Holiday Advent Calendar as early as January.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top