What Does It Mean to Be an Ethical Beauty Brand in 2022?
For over a decade, clean beauty has been one of our industry’s fastest growing categories.
Brands
Landing’s Biggest Beauty Retail Insights of 2021
With the economy still reeling from the effects of the COVID-19 pandemic, 2021 was an interesting year for beauty retail. While the industry is rapidly changing, retail shows no signs of slowing down. Here are a few of our experts’ top insights from this year. Brick & Mortar is Alive and Well: When COVID first …
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A Former Amazon Exec’s Top Tips For Growing Your Amazon Business
There’s no doubt about it: today’s customer buys nearly everything they need on Amazon. While many shoppers still turn to traditional retail for their beauty needs, more and more are turning to Amazon every year. For small brands, an Amazon storefront can be a big win: an opportunity to reach new customers and grow your …
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7 Takeaways from Beauty Connect West’s Disruption in Retail Panel
Landing founder and CEO Sarah Chung joined Romain Gaillard, founder and CEO of The Detox Market, and Oliver Garfield, CEO of CosBar, at Beauty Connect West’s Disruption in Retail Panel. A unique glimpse into a retailer’s perspective on the future of the beauty industry, the panel offered key insights on how brands and retailers can …
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5 Takeaways from Glossy’s Clean Beauty Summit
On Monday, November 15, Landing CEO Sarah Chung was joined by Jeannie Jarnot, CEO and founder of Beauty Heroes and Elena Severin, senior director of merchandising at The Detox Market, to discuss the future of clean beauty in retail at Glossy’s Clean Beauty Summit. The panel discussed shifting clean beauty standards, customer expectations, and common …
What to Pitch: November
New Product Pitch Retailers with Summer launches like Urban Outfitters take submissions in November. Pitch warm weather essentials, including SPF products, after-sun skincare, bronzers, mists, and lightweight moisturizers. Marketing Program Retailers like Target is working on Q1 promos.
5 Reasons Why Your Brand Isn’t Succeeding in Retail
While getting your brand into major retail channels is no small feat, the work doesn’t end the minute your products hit the shelves. Supporting sell-through at your retail accounts is essential to making sure your products stay in-store or online. Seeing lackluster numbers and worried your brand might get the boot? Here are a few …
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The Future Of Beauty Is Indie Brands
For decades, the beauty industry has been dominated by large corporations and household names like L’Oreal, Estee Lauder, and Unilever. But as millennial and Gen Z shoppers rise as the dominating buying force in the beauty industry, the big players are quickly losing market share to indie beauty brands–small, agile companies that are better-suited to …
3 Reasons That Training Is The Key to Reinvigorating Physical Retail
As we recover from the retail shifts initiated by the COVID-19 pandemic, it’s more important than ever for traditional beauty retailers to prove their value to customers with a sales team that enriches the customer experience. Here are three reasons that beauty advisor training is more important than ever. It’s the Key to Reinvigorating Retail: …
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Searching for Standards in the Clean Beauty Revolution
Most retail buyers don’t have degrees in cosmetic chemistry; and yet, the rapid growth of the clean beauty revolution has left many buyers with the time-consuming task of determining whether brands meet their clean standards. Let’s take a closer look at this problem and how Landing’s new Clean PreCheck tool can present a solution. The …
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