Since it first hit the American beauty scene in the 1980s with just a few large brands, K-Beauty has experienced an enormous surge in the U.S. market–reaching a peak between 2013 and 2017 when Korean exports to the United States increased by 389%. Today, the K-Beauty landscape in the U.S. market is experiencing a …
Since Landing launched in 2016, we’ve had a vision of using technology to level the retail playing field in the beauty industry. With this vision in our sights, we’ve spent the last two years developing some exciting updates to our platform and the way we do business with our brand partners. Here’s a sneak peek …
The Big Changes Coming Soon to Landing International Read More »
For the last ten years, DTC beauty brands have been winning hearts and dollars, securing ungated access to a loyal customer base without sacrificing precious margin to retail partners. During the COVID pandemic, these brands were able to weather the storm in large part thanks to their independence. But as we emerge from the pandemic, …
Since its inception, Landing has been committed to advancing inclusivity, diversity and ethical business in beauty and wellness. By championing brands committed to these values–both large and small–we hope to create a more positive future for our industry and the people who love beauty. As a minority and woman-owned business, these values have long been …
Why Diversity and Inclusivity Are Vital in Beauty Read More »
When your brand is available at thousands of retail locations across the nation, it can be hard to know what’s happening at the store level. That’s why it’s so important for brands to have a close connection to the sales associates that interact with customers every day. Here at Landing, we’re lucky to welcome two …
Four Things Sales Associates Want Brands to Know Read More »
It’s a new year, and with it, beauty brands and retailers are beginning to announce their most exciting new initiatives. As our industry’s fastest growing segment, clean beauty shows no signs of slowing down–instead, it’s shifting to reflect changes in consumer demand. Read on to discover four clean beauty trends to watch.
When faced with what has traditionally been a high-cost endeavor, many indie brands are left wondering: Is the expense of training really worth it? The answer is a resounding yes. Across the industry, brand founders and retailers alike have validated that smart training programs can make a huge difference in your retail sales. Here are …
Four Retail Experts on Why Training Is Essential Read More »
There’s no doubt about it: for your brand to succeed at retail, you must have a plan to train in-store sales associates. But with COVID restrictions, travel woes, and staffing shortages, executing a solid training program is no small task. Here are a few ways to respond to COVID era changes and adapt your training …
How to Shift Your Training Strategy for the COVID Era Read More »
December is not a busy month for pitching but January is just around the corner so this is a good time to finish your following year product and promotional planning.
The New Year is officially here, and with it a whole new set of retail sales goals. So how can you set your brand up for success? Here are a few things to keep in mind as you create your annual gameplan. Pitch the Right Retailers: So you think sending hundreds of boilerplate pitch emails …
