After JCPenney’s Beauty’s initial launch of 10 pilot locations in October 2021, it is now available in nearly 250 stores nationwide–expanding to 300 stores by early 2023 and 600 stores by the spring of next year. In line with JCP’s dedication to creating a more diverse and inclusive product offering, JCP has onboarded over …
We’re proud to announce a new addition to the BeautyFluent app: Tangle Teezer, a leading innovator in hair tools and accessories that has gained an obsessive cult following around the world. About Tangle Teezer: Founded by leading hair colorist Shaun P. in 2007, Tangle Teezer specializes in detangling solutions for all hair types and …
Every year, Entrepreneur selects 100 Women of Influence making strides in innovation, culture, and equity. Alongside beauty industry tycoons like Jennifer Lopez and Nicola Kilner of Deciem, Landing International founder and CEO Sarah Chung Park was recognized for her work helping small, diverse beauty and wellness brands succeed at retail. In the feature, Sarah recalls …
For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training programs. And yet, in an industry that can be tight-lipped …
About Goodlight: Since 2016, David Yi has been an inspiring voice in the beauty community and used his platform, Very Good Light, to foster a community of inclusivity and a safe space to empower conversations about redefining masculinity. David has since launched a gender-inclusive personal care brand in 2021, Good Light, that believes in beauty …
BeautyFluent founder, Sarah Chung Park, has tried thousands of beauty products over her career. So what makes the cut in her routine? Take a peek at her top picks, all available at JCPenney Beauty. ORG Mineral Peel Face, $36 “This is one of my favorite products when I need a refresh! It gently removes …
The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? …
7 Tips For Increasing Beauty Advisor Product Knowledge Read More »
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out …
3 Reasons Why Consumers Aren’t Buying Your Product Read More »
A new app brings brands and beauty advisors together in a digital space, hoping to solve retail problems for both. Beautyfluent, powered by Landing International, launched in April as an education and training tool for beauty advisors in-store. There are around 1200 advisors between JC Penney and Ulta on the app which allows them to …
Three ways the Beautyfluent app wants to change beauty advisor training Read More »
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out …
3 Reasons Why Consumers Aren’t Buying Your Product Read More »
