A new app brings brands and beauty advisors together in a digital space, hoping to solve retail problems for both.
Beautyfluent, powered by Landing International, launched in April as an education and training tool for beauty advisors in-store. There are around 1200 advisors between JC Penney and Ulta on the app which allows them to access real-time training materials.
Sarah Chung, the founder of Landing International, told CosmeticsDesign that after working in the international and import beauty business, she saw a gap for brands, particularly indies, in getting training into the hands of beauty advisors.
“There’s a sales force of ambassadors who are willing and ready to champion these different indie brands, but they’re not really being given the tools and ammunition to go and fight this war for the brands,” Chung said