Nylon | 21 February 2021
Conversations surrounding skincare often come with certain descriptors. In a continued quest to improve the overall appearance of one’s skin, it’s become commonplace to see terms like “poreless” or “flawless” used as a means of highlighting a product’s capabilities or an expected result. Glow Recipe wants to change that, and recently announced a shift in its brand language. Going forward, the brand will no longer use terms like “poreless” or “flawless.” Announcing the change on Instagram, the popular skincare brand, beloved for its colorful, Instagram-worthy products, pointed to a common misconception in the skincare space. “For far too long, the beauty industry has perpetuated the idea that we should all strive for skin void of common realities like breakouts, pores, texture, wrinkles, and hyperpigmentation. But the reality is that skin that looks exactly like a pane of glass or porcelain wouldn’t be skin,” Glow Recipe wrote.
CSA | 23 February 2021
The Estée Lauder Companies Inc. has agreed to buy a majority stake in indie beauty brand Deciem Beauty Brand Group Inc. Under the terms of the deal, Estee Lauder, which already owns a 29% stake in Deciem, is paying $1 billion to increase its position to 76% valuing the company at $2.2 billion. In three years, the beauty giant plans to acquire the rest of the company at a to-be-determined valuation.
GMA | 19 February 2021
LYS Beauty will be the first Black-owned clean beauty brand to be featured exclusively at Sephora. The cosmetics brand will carry a variety of skincare and color products that is says feature clean formulations, diverse shade offerings and high performance. Also, according to the company, the products are cruelty-free, vegan and created with plant-based ingredients. “I’ve always been a big believer in finding what makes you you, and truly standing in it, and that feeling of total empowerment is what I hope to bring to the beauty industry,” said LYS Beauty founder and CEO Tisha Thompson.
CSA | 23 February 2021
A fashion and accessories retailer is maintaining customer relationships during COVID-19 via in-store and virtual appointments and email consultations. Urban Outfitters has been leveraging the JRNI Appointments solution to deliver personalized customer experiences throughout the pandemic at its Anthropologie and BHLDN brands. Anthropologie and BHLDN have both leveraged the application to support in-store appointments, virtual appointments and email consultations while complying with social distancing requirements. As a result, the brands can provide seamless, personalized experiences to each shopper.
While gen Z may be the darling demo for many emerging beauty companies, OB-GYN Manuela Maria Vazquez is targeting the 30-and-over set with her new brand LaMaria. Launching today, the luxury feminine wellness brand, which she describes as created to “complement and celebrate the natural hormonal changes that occur throughout a woman’s life,” is starting out with two products: $158 Mineira Phytoestrogen-Infused Facial Moisturizer and $68 Carioca Feminine Moisturizer, a hydrator designed for the vulva. LaMaria is selling direct-to-consumer on its website, where subscriptions providing a 15% discount will be available at 45-, 60- and 75-day intervals.
Like skincare before it, the sexual health and wellness space is seeing an influx of merchandise linked to physicians. Along with LaMaria, there’s Urja Beauty, a skincare brand that’s released feminine intimate care range Urja Intimates by Dr. Sherry Ross, and Glissant, a line of luxury lubes from urologist Karen Eilber. In addition, there’s been a surge of brands recognizing that women experiencing menopause and those with it in the rearview window have skincare needs and money. Pause Well-Aging, State Of and Kindra are among the brands that preceded LaMaria with skincare products aimed at menopausal women.