Glossy | 4 January 2021
While some luxury brands see the current value of a larger swath of consumers via marketplaces and essential doors, others are standing firm on their tight retail footprint to maintain positioning. In other words, convenience doesn’t necessarily mean luxury to them. Biologique Recherche, known for its cult P50 1970 phenol-charged skin-care product, is staying the course with its own salons and spas and edited collection of partners. In North America, La Prairie, meanwhile, is sticking with its department store model, but has pushed back on taking part in the discounts the stores have offered during the pandemic. Moreover, it’s aiming to transport the high-touch feel of a Neiman Marcus, Saks Fifth Avenue or Bloomingdale’s to its own website.
Beauty Independent | 4 January 2021
Fueled by insights from lifestyle media property PopSugar’s largely millennial readership, Beauty by PopSugar’s range debuted with 19 products and 85 stockkeeping units priced from $18 to $42, according to coverage by Women’s Wear Daily. The debut collection encompassed tinted moisturizer, mascara, liquid lipstick, lip scrub, lip balm, matte lip color, lip gloss, highlighter, blush, eye liner and eyeshadow. Chasing younger consumers, Ulta Beauty signed on as Beauty by PopSugar’s exclusive retailer out of the gate, and the brand promptly entered 250 stores. Beauty by PopSugar was later picked up by Kohl’s, QVC and Macy’s. Industry sources speculated in WWD that it could generate more than $20 million in retail sales for its initial year on the market.
Beauty Independent | 2 January 2021
Beauty Independent talked to Hodgdon and Donny Salazar, CEO and founder of MasonHub, about six key factors brands should consider in evaluating logistics partners—and why it can be so hard to find a great one.
1. PAY ATTENTION TO THE INVENTORY MANAGEMENT SYSTEM
2. DON’T LOSE SIGHT OF COSTS
3. ASSESS WHETHER THE LOGISTICS PARTNER IS A TEAM PLAYER
4. THINK ABOUT CATEGORY EXPERIENCE
5. CHECK ON PRODUCT COMBINATION CAPABILITIES
6. INQUIRE ABOUT PRE-SALES FACILITATION
Nylon | 4 January 2021
The speculation and fan sleuthing has proven true, as Halsey officially announced the launch of her beauty brand, about-face. Revealed on Monday, January 4, the singer detailed a bit more about the brand that took her years to perfect. Sharing the news on Instagram, Halsey posted a trailer announcing her about-face line, writing, “Many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. it is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect. i have worked tirelessly on this for years with an incredible team and i hope you feel my DNA all over it.”