Why Retail Training Matters For Emerging Brands
For many indie beauty brands, breaking into major retail channels feels like a dream come true. But the journey to sales success doesn’t end the moment your products are on shelf.
Brands
Building Diversity One Tool At a Time
Here at Landing, we think emerging indie brands are the key to creating more diversity on all levels in beauty–diversity of founders, diversity of products, and diversity of customers served. By empowering smaller brands to grow with the same opportunities available to larger players, our platform makes it possible for indie brands to reach more …
Prepping for Clean PreCheck
With Landing’s new Clean Precheck tool, retailers can see that your products pre-qualify for their clean standards.
How Kmoni Cosmetics Broke Into Retail
Monica Robinson founded Kmoni Cosmetics in 2017 with the hopes of bringing natural and holistic bath and body products to people around the country. While her luxurious botanical formulas grew in popularity in her local community in North Carolina, it wasn’t until she started working with Landing International’s digital marketplace that her brand finally realized …
Are You Cleaning Up?
A 2020 survey conducted by social shopping platform Influenster of 24,000 beauty shoppers found that 93% of them are more inclined to buy a beauty product if it is clean. Upgrade to premium to unlock Clean PreCheck Interested in learning more?
Under the Microscope: How Clean Are You?
Clean beauty is a billion dollar global business, but can be a surprisingly difficult category for many brands to navigate. Here’s a quick cheat sheet to help you understand the space. Interested in learning more?
What to Pitch: October
New Product Pitch Now we are fully into Spring promotional planning. This is another key season for new product launches. Marketing Program Retailers like Dermstore open their marketing opportunities calendar for the following year in October. Ulta is taking submissions for their Spring 21 Days of Beauty.
What to Pitch: September
New Product Pitch Pitch new products for both spring boxes and ecommerce add-on programs. Focus on refreshing products for spring like exfoliants, brightening products, and hydrators. You can also pitch for online launches in January with retailers. Target sources for their Beauty Box themes during this time. Marketing Program Online retailers like ASOS are now …
What to Pitch: August
New Product Pitch Large retailers like Target are taking submissions for February launches which can focus on Spring themes, Valentine’s Day or Awards season. Beauty retailers are starting their Spring Market season to determine what they will launch in February and March. Marketing Program Target and big box retailers are taking submissions for November and …
What to Pitch: July
Marketing Program By July, Ulta is moving into post-Holiday planning with their biggest skincare event of the year – Love Your Skin Event that takes place in January. They also are sourcing for their Skinfactuation promotional and store inclusion opportunities.