So you want to break into the clean beauty category? Landing tapped clean beauty thought-leaders from both the brand and retailer side for their key learnings in the category. Here’s four essential insights you need to know. Customers Demand Transparency in Standards Keep it real! There is more skepticism than ever among consumers for greenwashed …
On May 4, Landing CEO Sarah Chung was joined by Laura Garlitos, founder of Focus on Beauty Brands, and Rob Robinson, founder of BeautyStat Cosmetics, for an in-depth conversation on the best practices of retail training. Key Takeaways from the Webinar Include: Focus On Bestsellers Don’t expect associates to remember every product in your assortment. …
Landing International Connects Diverse Entrepreneurs With Beauty and Wellness Retailers Landing International, a B2B ecommerce and technology platform built for the beauty and wellness industry, is leveraging digital solutions to help increase brand inclusivity and diversity in retail. The platform aims to make it simple for beauty buyers to find brands founded on diversity by …
As consumers continue to make the connection between internal health and external beauty, hormonal care has become a major focus. These skin and personal care products help consumers manage skin woes and feel fresh–no matter the time of the month. Joban Beauty Deodorant + Brightener, $18 This 2-in-1, aluminum-free deodorant helps brighten underarm discoloration with …
Compassionate beauty at its best. Formulated for discerning vegan beauty lovers, these standout skin and makeup products are more than just cruelty-free: they’re free of all animal-based ingredients, including beeswax. Likewise Supercharge Water Gel, $36 This fragrance-free gel moisturizer provides instant hydration that sinks in quickly and replenishes the moisture barrier with featherweight ceramides and …
So long, trade shows: DTC beauty brands tap into digital tools to reach retailers In the winter of 2020, skin-care brand Kmoni Cosmetics scored its first national wholesale accounts — Kohl’s and Asos. The time period was at the height of the pandemic, and trade shows had been a no-go for nearly a year. But …
The only automated tool that analyzes product ingredients to see if they meet retailers’ clean beauty standards.
An online tool designed by beauty industry experts to streamline the creation and dissemination of training tools for both beauty brands and retail sales staff.
During these uncertain times, online influencers have been key to driving e-commerce sales. Facebook and Instagram are both seeing a spike in usage across the globe due to the ongoing stay-at-home orders. Working with social media influencers is just like any professional relationship: an exchange. While brands hold the budget, influencers control access to valuable …
APTO Skincare is an affordable, cruelty-free, vegan, and sustainable skincare brand. All of their products are made in the USA and range between $5 and $25. All APTO products are 100% made in-house, designed in New York and made at their own family-run factory in New Jersey. All formulas are made with clean ingredients ethically …
