For decades, the beauty industry has been dominated by large corporations and household names like L’Oreal, Estee Lauder, and Unilever. But as millennial and Gen Z shoppers rise as the dominating buying force in the beauty industry, the big players are quickly losing market share to indie beauty brands–small, agile companies that are better-suited to …
As we recover from the retail shifts initiated by the COVID-19 pandemic, it’s more important than ever for traditional beauty retailers to prove their value to customers with a sales team that enriches the customer experience. Here are three reasons that beauty advisor training is more important than ever. It’s the Key to Reinvigorating Retail: …
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For many indie beauty brands, breaking into major retail channels feels like a dream come true. But the journey to sales success doesn’t end the moment your products are on shelf.
Monica Robinson founded Kmoni Cosmetics in 2017 with the hopes of bringing natural and holistic bath and body products to people around the country. While her luxurious botanical formulas grew in popularity in her local community in North Carolina, it wasn’t until she started working with Landing International’s digital marketplace that her brand finally realized …
New Product Pitch Now we are fully into Spring promotional planning. This is another key season for new product launches. Marketing Program Retailers like Dermstore open their marketing opportunities calendar for the following year in October. Ulta is taking submissions for their Spring 21 Days of Beauty.
New Product Pitch Pitch new products for both spring boxes and ecommerce add-on programs. Focus on refreshing products for spring like exfoliants, brightening products, and hydrators. You can also pitch for online launches in January with retailers. Target sources for their Beauty Box themes during this time. Marketing Program Online retailers like ASOS are now …
New Product Pitch Large retailers like Target are taking submissions for February launches which can focus on Spring themes, Valentine’s Day or Awards season. Beauty retailers are starting their Spring Market season to determine what they will launch in February and March. Marketing Program Target and big box retailers are taking submissions for November and …
Marketing Program By July, Ulta is moving into post-Holiday planning with their biggest skincare event of the year – Love Your Skin Event that takes place in January. They also are sourcing for their Skinfactuation promotional and store inclusion opportunities.
New Product Pitch Large retailers like Target are taking submissions for December launches for sidecaps and minis. Generally, Target sources products six months in advance and promotional opportunities three months in advance. So in June, they are reviewing Q3 promotions and advertising. Marketing Program You should have your holiday marketing pitches ready for most …
Holiday pitching is still underway in May for retailers like Urban Outfitters. Box programs are sourcing for their Fall/Winter digital events.
