LI Kitao Product Packaging 2 web 1 1

Why Does Packaging Matter?

Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers. 


Landing developed a cost-effective solution to visibly revamp the products within the brand’s limited budget. 


Landing developed a refreshed packaging suite, including recyclable cardboard cartons, a signature brand pattern inspired by the tea leaf, and labels for the primary and secondary packaging. This repackaging initiative resulted in the brand successfully acquiring distribution at a number of American beauty retailers, including Ulta Beauty. 

Find out more about how Landing can support your brand.

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