In 2017, Landing was approached by K-Beauty brand SKINRx LAB to develop a retail strategy for its American debut. The brand had a strong look and feel but lacked an understanding of where its products might fit in the saturated U.S market.
Landing identified key retailer targets, refined SKINRx LAB’s brand and product messaging in accordance with retailer standards, and crafted custom pitch materials for each of its target retailers.
Landing’s efforts resulted in the brand’s distribution at Ulta Beauty, Anthropologie, Belk Department Stores, Zulily, Boxycharm and Urban Outfitters.
Find out more about carrying SKINRx LAB in retail.