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Four Brands That Reached Retail Success with Landing

Since we got our start in 2016, Landing has helped over 100 brands break into U.S. beauty retail. A resource for leading retailers like Ulta, Target, Dermstore and more, our platform helps brands connect with retail buyers and support sell-through once they’re in store. Today, some of the most exciting emerging brands that you see on shelf got their start with a subscription to the Landing platform. Here’s a look at a few of our longtime favorites. 

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Rated Green: Ethically produced haircare brand, Rated Green, got its start on Landing Marketplace with the goal of expanding its retail presence in the U.S. market. Through their presence on our platform, the brand connected with the beauty buyer at ASOS and is now sold online at the fashion retailer. 

Klairs: This Seoul-based skincare brand had an early cult following among American K-Beauty enthusiasts but little distribution here in the U.S. Leveraging the brand’s enthusiastic following, we launched Klairs into ASOS, Ulta, Revolve and Urban Outfitters through our digital marketplace. Klairs continues to remain active in these retailers, winning hearts with its clean and gentle formulas. 

The Renatural: The Renatural is a UK-based brand with a first-of-its-kind hypoallergenic wig cap that secures your wig while supporting hair growth. On the heels of tremendous success in the UK, the brand joined the Landing platform to break into the U.S. market. Through Landing Marketplace, The Renatural landed at JCPenney, its first major US retail account. By the end of 2023, the brand’s Wig Fix will be available in 600 JCPenney retail doors. 

St. Moriz: This successful self-tanning brand based in the UK had already made major strides in the U.S. market with distribution at Ulta, Target, Macy’s and more. Building on this momentum, Landing launched St. Moriz into 600 JCPenney doors through Landing Marketplace. To push sell-through at JCPenney, St. Moriz utilized Landing’s Training Publisher to educate beauty advisors, resulting in a 166% increase in sales in just two months. 

Whether you’re seeking distribution or sell-through strategies, Landing’s digital platform has all the tools you need for retail success. Contact our team for a demo to see what our technology can do for you.

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