While getting your brand into major retail channels is no small feat, the work doesn’t end the minute your products hit the shelves. Supporting sell-through at your retail accounts is essential to making sure your products stay in-store or online. Seeing lackluster numbers and worried your brand might get the boot? Here are a few …
5 Reasons Why Your Brand Isn’t Succeeding in Retail Read More »
Walmart’s beauty assortment has traditionally featured standard mass market and drugstore brands. But today, as traditional retailers are making new investments in beauty, a fresh approach was required.
For decades, the beauty industry has been dominated by large corporations and household names like L’Oreal, Estee Lauder, and Unilever. But as millennial and Gen Z shoppers rise as the dominating buying force in the beauty industry, the big players are quickly losing market share to indie beauty brands–small, agile companies that are better-suited to …
As we recover from the retail shifts initiated by the COVID-19 pandemic, it’s more important than ever for traditional beauty retailers to prove their value to customers with a sales team that enriches the customer experience. Here are three reasons that beauty advisor training is more important than ever. It’s the Key to Reinvigorating Retail: …
3 Reasons That Training Is The Key to Reinvigorating Physical Retail Read More »
Most retail buyers don’t have degrees in cosmetic chemistry; and yet, the rapid growth of the clean beauty revolution has left many buyers with the time-consuming task of determining whether brands meet their clean standards. Let’s take a closer look at this problem and how Landing’s new Clean PreCheck tool can present a solution. The …
Searching for Standards in the Clean Beauty Revolution Read More »
For many indie beauty brands, breaking into major retail channels feels like a dream come true. But the journey to sales success doesn’t end the moment your products are on shelf.
Amazon is where it’s at for beauty and wellness brands Glossy | 3 October 2021 Perhaps the most dominant trend of all in the space is the evolution from an in-store experience to an online experience. This holds especially true with the rise of e-commerce and more specifically the growth of online marketplaces such as …
J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in beauty retail. …
This is a gentle exfoliator containing 5% Mandelic Acid less irritating compared to other AHA ingredients.
This antioxidant infused SPF30 sunscreen serum with moisture magnet hyaluronic acid gives glow while throwing shade at sun damage.
