Buzzfeed | 29 April 2021
The reigning champion of the U.S Open and the Australian Open is launching a skincare line that’s specifically designed for people of color, per Business of Fashion. And the best part about her line, Kinló, is that every product will cost $20 or less. Osaka stayed true to her roots while deciding on a name for her brand because Kin means “gold” in Japanese, and ló means “gold” in Haitian Creole. Osaka’s skincare line will only feature five products when it launches this fall, including a protective body spray, restorative lip balm, and restorative eye cream. But a must-have item to buy will be her tinted SPF 40 moisturizer with blue-light protection, which is perfect for those days you’re working long hours on your computer or can’t seem to get away from your phone.
Beauty Matter | 28 April 2021
Beginning in August, customers will be able to shop the deep assortment of prestige beauty brands in 200 Kohl’s stores, and online at Kohls.com. Kohl’s and Sephora intend to expand the immersive, premiere beauty destination to at least 850 stores by 2023, with 400 locations targeted to open in 2022. All Sephora at Kohl’s locations will feature 2,500 square feet of dedicated space where customers can explore the signature Sephora experience on their own, or be guided by Sephora-trained beauty advisors, who will provide consultations and assistance in product discovery. Sephora’s high-touch customer engagement will prominently feature testing and discovery zones that serve up a rotating assortment of new, emerging, or trending products, surprising and delighting customers every time they shop.
Glossy | 30 April 2021
Womaness, a Target-exclusive brand that launched in stores last week following its DTC debut in March. Complete with a vaginal moisturizer, a lubricant product, refreshing body wipes, a night cream and a vibrator — that are all found in Target stores — Womaness’ positioning is bold. Its tagline, “Menopause, Meet Your Match,” is meant to evoke a modernness and a sense of control for women over 40. Womaness follows other “cool” menopausal offerings from Arfa’s State Of and Procter & Gamble’s Hair Biology, both of which launched last year, as well as Better Not Younger and Kindra. And other brands that are known for younger Gen-Z and millennial shoppers are also dipping their toe into the once-taboo category. Case in point: Skin-care brand SweetSpot Labs, which launched with Ulta in fall 2020, has three menopausal products: a Rescue Balm for vulvar skin dryness, a Hydrate Ever After moisturizer for “intimate skin” and an Unscented Gentle Wash that is pH-balanced for the vulva, groin or underarm.
According to Zero Waste Week, an awareness campaign in the U.K., the cosmetics industry produces a staggering 120 billion units of plastic-containing packaging each year. While demand for sustainable solutions among beauty consumers has never been higher, most empty makeup containers are still very difficult to recycle or can’t be recycled altogether due to the multi-part or multi-material nature of cosmetics products. Impatient for the system to evolve, M·A·C Cosmetics created Back-to-M·A·C – a pioneer take-back program intended to reduce the environmental impact of its packaging by recycling or recovering as much of its plastic packaging as possible. The program today looks very similar to when it was first created 30 years ago in Canada, where the brand was born. People simply return their clean, empty products to a participating M·A·C counter to be recycled; what cannot be recycled is converted into energy.