AWARDS
We love a good humble-brag, but we’ll cut straight to the awards.
We love a good humble-brag,
but we’ll cut straight to the awards.
EXTRA, EXTRA! EXTRA LOVE IN THE PRESS
EXTRA, EXTRA!
EXTRA LOVE
IN THE PRESS
K-Beauty Wants You to Treat Your Scalp Like Your Face
From Kendall Jenner to Olive Young: Decoding K-beauty’s expansion playbook
7 Best Korean BB Creams and Skin Tints for Smooth, Radiant Coverage
10 Korean Hair Care Brands You Need to Know About Right Now
K-Beauty’s Rise in the US: Ingredients, Philosophy and The Shift to Layered Skincare
Brightening, Hydrating, and Skin Barrier-Safe—What Makes Korean Vitamin C Serums So Special
Inside Olive Young’s Long-Awaited LA Launch
Landing International wraps first K-Beauty Week with Nasdaq closing bell ceremony
The 2026 Shape Skin Awards: Editor-Tested & Dermatologist Approved Breakthroughs
K-Beauty World by Landing International Rings the Closing Bell
Ulta Beauty meets K-beauty
8 Best Korean Retinols That Prioritize Your Skin Barrier
Trending Cushion Sunscreens Are Convenient, But Are They Effective?
NATIONAL K-BEAUTY WEEK
National K-Beauty Week Celebrates Korean Cultural Takeover
Amazon’s Summer Beauty Event Is Here! Shop Our Favorite Picks
10 Best Korean Face Exfoliators That Make Smooth, Glass Skin Feel Effortless
The Best Korean Hair Masks Deliver Skin-Care-Level Hydration and Repair
The 2025 Top 100: Riding the K-Craze
Peptides, Exosomes, and Beyond—Welcome to the Regenerative Skin-Care Era
Get Your Softest, Smoothest Skin Yet With These Expert-Loved Korean Body Washes
With 13 New Brands, Ulta Beauty Wants to Dominate in Korean Hair Care
Ulta Beauty Wants to Dominate in Korean Hair Care
K Beauty World Brings 17 Viral Korean Beauty Brands to Ulta Beauty Marketplace in as Little as 9 Weeks
Korea’s Hanskin expands in the US via Ulta Beauty
The Korean Wellness Wave Is Coming — and Fast
K-Beauty World’s assortment expands on the Ulta Beauty Marketplace
17 Best Korean Skin-Care Brands That Keep Raising the Bar
K-Beauty World expands on Ulta Beauty marketplace with 17 new brands
K-Beauty World Expands Assortment on Ulta Beauty Marketplace With 17 Viral Korean Beauty Brands
K-Beauty World Expands Assortment on Ulta Beauty Marketplace With 17 Viral Korean Beauty Brands
K-Beauty World Expands Assortment on Ulta Beauty Marketplace With 17 Viral Korean Beauty Brands
K-Beauty World Expands Assortment on Ulta Beauty Marketplace With 17 Viral Korean Beauty Brands
K-Beauty Influence: Bioré Sees South Korea As ‘Springboard,’ Ulta Builds Korean Brand Portfolio
What’s Not to Love About the Best Korean Blushes?
Color Theory: The 2026 Spring Beauty Trends Defining the Season
In A Noisy World, Founders Reprioritize Their Roles To Focus As Their Brands Grow
12 Best Korean Face Masks for a Glow-Inducing Reset
Our Favorite K-Beauty Products With Sensorial Textures You Just Have to Feel
Beauty Market Booms in Mexico: Global Brands and Retailers Eye Expansion Amid Growing Demand
Cleansing Foams Are Back—and Better Than You Remember
Who Will Win The K-Beauty Wars?
The 4 Essential K-Beauty Makeup Trends in 2026, According to Experts
How to Use Rice Water for Your Face, According to Dermatologists
Post–Space NK, Beautyspace Plans To Open Its Own Stores In NYC This Year
8 Cult-Favorite K-Beauty Finds We Just Spotted At TJ Maxx (All Under $20)
Korean Hair-Care Products Bring a Skin-Care-First Approach to Repairing and Hydrating
Exclusive: Sephora Partners with Olive Young
Sephora’s Olive Young Partnership Ups The Stakes In The K-Beauty Battle
Sephora Goes Seoul-Deep With Olive Young Partnership
Sephora Partners with Korean Retailer Olive Young to Showcase K-Beauty Brands
Mung Bean Skin Care Is Winning Over Sensitive, Oily Skin
15 Under-the-Radar Korean Beauty Brands You Should Have On Your Radar If You Want Clear, Radiant Skin
Sephora Wants Your K-Beauty Money
Sephora to dedicate curated spaces to K-beauty rival Olive Young
7 K-Beauty Trends Shaping 2026
Top Skincare Trends For 2026—And Those Losing Their Sizzle
The K-pop foundation trick for instant glass skin
‘Wet Masking’ Turns Any Face Mask Into a Hydration Treatment
TikTok-fueled K-beauty boom triggers a retail race in the U.S.
From Jelly to Blurred, Korean Lip Products Are a Sensorial Delight
The 7 Korean Skincare Trends Everyone is Going to Be Talking About Next
Beautyworld Middle East Signals Region’s Transformation Into Beauty Powerhouse
What It’s Really Like To Fly To A Korean Skin Clinic For Skin Booster Injections
The secrets behind the South Korean cosmetics boom: K-pop, Kardashians and churn
Michelle Lee’s Favorites: Everything Allure’ Former Editor-in-Chief and K-Beauty Extraordinaire Uses on the Daily
K-Beauty Brands Are Still Expanding to the U.S., Despite Tariffs
Sarah Chung Park, CEO and Founder, Landing International Inc.
South Korea’s K-Beauty Tours Are Now a Global Travel Trend
15 Best Korean Beauty Trends and How to Recreate Them, According to K-Beauty Experts
15 Best Korean Beauty Trends and How to Recreate Them 2025
Ulta Beauty Expands into Mexico
8 K-Beauty Products That Look Gorgeous On Darker Skin Tones
8 K-Beauty Products That Look Gorgeous On Darker Skin Tones
It’s About to Get a Lot Harder To Buy Your Favorite K-Beauty Products
Ulta Beauty (ULTA) And Target End Shop-In-Shop Partnership In August 2026
Inside Beauty’s Innovative New Retail Formats
SHAPE Announces Winners of 2025 Beauty Awards
The 2025 Shape Beauty Awards: Editor-Tested & Expert Approved Products to Elevate Your Beauty Routine
Haircare Emerges As K-Beauty’s Next Big Category
Ulta’s Newest Roster of K-Beauty Brands Just Brought Some of the Most Innovative Skin-Care Ingredients to the U.S.
First-of-Its-Kind Retail Platform, K-Beauty World, Launches at Ulta
K-Beauty World launches at Ulta
Ulta makes bold move that will thrill skin care and beauty fans
K-Beauty World Is Bringing The Best And Most Cutting-Edge Products To The U.S.
7 K-Beauty Trends That Will Be Huge in 2025
A new wave of K-beauty driven by inclusiveness.
10 Best K-Essences to Strengthen Skin Barrier.
Sunscreen from Seoul, the K-beauty craze that shook the Western beauty market.
Why K-Beauty is taking the world by storm again.
Female Founders 100: Sarah Chung, Landing International.
J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail
Why So Much Is Riding On The Success of J.C. Penney’s Beauty Concept
JCPenney teams up with tech partner for beauty experience
JCPenney Beauty Brands & Locations Announced
Landing International Partners with JCPenney To Create New Beauty Retail Concept
JCPenney Re-invisions Beauty Post-Sephora, and it’s Diverse
How JCPenney is Filling the Sephora Gap
JCPenney Just Announced the Opening of Its New Beauty Shop
Handcrafted Skincare And Body Care Brand Kmoni Cosmetics Picks Up Momentum At Retail
Landing International Connects Diverse Entrepreneurs With Beauty and Wellness Retailers
So Long, Tradeshows: DTC Beauty Brands Tap into Digital Tools to Reach Retailers
The Latest Trend in Skincare: Snail MucusLanding International Founder Sarah Chung Weighs In
What Kitao’s Matcha Skin-Care Line Taught Me About Japanese Beauty
How Market Data, Past Sales Performance, Buying Trends, and More Direct Product Development, Marketing Strategy and Success
How Landing International Worked with Ulta to Curate Its K-beauty Collection
New Marketplace Connects Korean Beauty Brands to Retailers
How Landing International Helped Ulta Beauty Create Extraordinary Customer Experiences in K-Beauty