While Korean skincare gets most of the attention here in the U.S., Seoul is also a leading innovator in the world of color cosmetics. The birthplace of groundbreaking color trends like BB and CC creams, Korea specializes in color products infused with powerful skin-loving ingredients. Guided by the same principles as K-Beauty skincare, Korean color cosmetics boast multi-functional uses, imaginative packaging, and hydrating formulas ideal for all skin types. Where to start? Read on for a few of our favorite recent color launches.

CLE Melting Lip Powder

What it is: This innovative powder to stain formula applies like a powder pigment and immediately melts into a long-wearing matte lip color.

Why we love it: We love this powder’s ultra-lightweight texture and true matte finish. It’s waterproof, smudge-proof and lasts for hours.

How to use it: Apply a light coat to lips with the wand and blend it as it transforms into a liquid. Apply a few dots of powder to cheeks and work into the skin using rapid patting motions to blend.

Botanic Farm Real Rose Blooming Serum Lipstick

What it is: This lipstick and balm hybrid has the silky feel of a serum with the long-lasting moisture of a balm.

Why we love it: This rose-infused hydrating lipstick keeps lips moisturized for up to 8 hours, imparting pigmented color in flattering shades of red, orange, and pink for all skin tones.

How to use it: Apply to lips starting in the center and smoothing outwards to the corners of the mouth.

CLE CCC Cream

What it is: CLE CCC Cream, or Color Control & Change Cream, is a 4-in-1 skin corrector with the benefits of a nourishing moisturizer, foundation, primer, and SPF 40 in one.

Why we love it: This lightweight cream contains encapsulated foundation pigments that burst as you massage the cream into your skin. As the pigments and cream mix, they provide flawless coverage and fresh hydration.

How to use it: Apply a thin layer using your fingertips. The pigments will begin to correct your skin tone as you blend it into your skin. Wear alone or as a lightweight makeup base.

Botanic Farm Dot Art Collection CC Cushion

What it is: A color-correcting primer designed to neutralize imperfections and give skin a boost of moisture to create a smooth canvas for foundation application.

Why we love it: This polka-dotted cushion fills in fine lines and pores while protecting skin with SPF 50 to combat signs of aging caused by UVA/UVB rays. It’s available in three shades: lavender to brighten sallow skin, green to reduce redness, and pink to neutralize dullness.

How to use it: Press the sponge into the cushion to dispense product. Gently press and roll the sponge several times across each area the face, working from the outside towards the center, focusing on areas prone to discoloration.

Re:cipe Ice Cream Swing Gloss

What it is: This 2-in-1 lip essence and gloss conditions dry and chapped lips while visibly plumping and adding shine.

Why we love it: This sweet-smelling gloss leaves lips soft without stickiness. We love the whimsical ice cream cone packaging and swirled formula.

How to use it: Blend the essence and the gloss by gently swirling your finger in the pot. Lightly apply to lips. Add another layer for additional shine.

Peripera Rouge Pang

What it is: This glossy, highly pigmented lipstick drenches lips in vivid color and hydration in a single sweep.

Why we love it: With a balmy texture and a lustrous finish, this lightweight lip color lasts for hours.

How to use it: Apply to lips starting in the center and smoothing outwards to the corners of the mouth. For a light wash of color, tap a small amount of lipstick in the center of lips and blend towards the edges with fingertips.